The Goyard brand is exclusive.  The craftsmanship, history and iconic pattern not only makes it haute, it transcends it by making it a true classic.

Goyard is only available in four cities in the US at the finest department stores.  On the east coast, it can only be found at Bergdorf Goodman and Barneys in New York and Boston.  On the west coast, Goyard is only available at Barneys New York in Beverly Hills and no where else in Los Angeles.  The sole Goyard boutique can be found in San Francisco.

My last trip to San Francisco, I made it a destination to go to Goyard. The boutique stayed very true to the department store versions at Bergdorf’s and Barneys in both New York and Beverly Hills. The closest resemblance is the Barneys New York in store boutique.

I admire the Goyard brand’s strategy to be discerning and reserve its place at the very top of the retail pyramid.  At a time when commerce is everywhere including the internet and mobile devices, Goyard is making a commitment to what’s real.

They make no apologies about having you travel to exemplary retailers and feel their leathers and see their attention to detail with your own eyes. I didn’t buy anything that day but going inside the Goyard boutique in Union Square was a truly happy experience and I left with much more respect for La Maison Goyard.